OTT TV from United States

Over the top (OTT) devices and services have changed the way we consume content. So much so, that OTT streaming devices are now known to be the fourth most common in-home access point to the Internet, after desktops, smartphones, and tablets. Major media brands now have the benefit of using OTT services to target viewers at a person-level, going beyond household-level. Platforms such as Amazon Fire, Amazon Alexa/Echo, Apple TV, and Roku are some of the most not able examples of OTT delivery systems that offer consumers a widening range of channels.

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